NCAA adopts interim name, image and likeness policy
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NCAA adopts interim name, image and likeness policy

MICHELLE BRUTLAG HOSICK | NCAA.ORG | JUNE 30, 2021



“This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities,” NCAA President Mark Emmert said. “With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level. The current environment — both legal and legislative — prevents us from providing a more permanent solution and the level of detail student-athletes deserve.”




The policy provides the following guidance to college athletes, recruits, their families and member schools:

  • Individuals can engage in NIL activities that are consistent with the law of the state where the school is located. Colleges and universities are responsible for determining whether those activities are consistent with state law.

  • College athletes who attend a school in a state without an NIL law can engage in this type of activity without violating NCAA rules related to name, image and likeness.

  • Individuals can use a professional services provider for NIL activities.

  • Student-athletes should report NIL activities consistent with state law or school and conference requirements to their school.

“Today, NCAA members voted to allow college athletes to benefit from name, image and likeness opportunities, no matter where their school is located,” said Division I Board of Directors chair Denise Trauth, president at Texas State. “With this interim solution in place, we will continue to work with Congress to adopt federal legislation to support student-athletes.”


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